1: http://www.junta42.com/resources/what-is-content-marketing.aspx
2: http://www.slideshare.net/juntajoe/10-social-media-tips-social-media-starts-with-a-content-strategy
What is content marketing? Content Marketing means creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers. The first video show a perfect definition about CONTENT MARKETING --- Attract and Retain Customers.
And why it is so important to organizations or companies? Customer bring the profit to company. Therefore for every companies, the most important factor is the customers, attracting and keeping customers is becoming increasingly important. Compared to other carriers in the network, content marketing can be rendered in various media of animation, text, video, sound, etc., more attractive to the target customers.
Some key takeaways from the presentation:
1. The key to social media is understanding that no one cares about you. They care about themselves. If you deliver consistent, valuable information to your customers (or followers in this case), they will care because you made it about them. Most brands get this wrong.
2. That means that publishing, and developing a content strategy that revolves around your customers' informational needs, comes first. Without content, using social media as a distribution mechanism and conversation starter is pretty pointless.
3. What's your secret sauce? Find the place where your customers' informational needs intersects with your niche expertise. You can build a strategy on that.
By JOE PULIZZI
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